Love Those Jeans

A Fun Look at Our Love Affair With Denim

© Kate Luther

If there's one thing in this world we can count on, its our jeans. What brands made it to the top of our love affair list?

While fashion changes more often than the weather, our jeans have remained a constant in a world of chaos. Yahoo! Buzz Log recently took a look to see what jeans made it to the hot list - Oddly, I don't see my old Gloria Vanderbilt's anywhere.

Topping the list were Sevens, short for 7 for All Mankind, the insanely popular 2002 brainchild from Peter Koral that caught the eye of such notables as Nicole Kidman, Debra Messing and our adorable Drew Barrymore. With backing like that, how can you go wrong?

Next up on the list is True Religion Jeans, the prodigy of husband and wife designers, Jeffrey and Kym Lubell. A self-proclaimed blend of classic rock and hip-hop, True Religion jeans have an equally impressive following that includes Kate Beckinsale, Jennifer Lopez, Usher, Justin Timberlake and Bruce Willis.

What about the more traditional favorites? Lee jeans ranked fourth, Levi's at number seven and Wrangler's came in at number nine. Calvin Klein ranked twelvth, Polo sits at twenty-six and those once must-have Arizona Jeans? All the way at the bottom of the top 30. To see the full hot list, visit the Yahoo! Buzz Log.

So, given our denim fickleness, I thought it might be fun to take a look at the history of jeans, all the way back to their infamous beginning.

Jeans were actually invented by Levi Strauss back in 1853. The 24 year-old German immigrant set off to San Francisco in hopes of selling his goods to the gold-digging masses in California. But while trying to peddle his canvas for tents and wagon covers, he found that the miners' biggest complaint actually centered around their pants. It seems they couldn't find a pair that was able to withstand the wear and tear of digging for gold in the mountains. Hearing opportunity knocking, Strauss fashioned a pair of men's work pants out of the canvas and after a few alterations, gained a patent in 1873.

The rest as they say, is history. Want more on the blue jean timeline? Visit the archives at the Levi & Strauss Co.


The copyright of the article Love Those Jeans in Pop Culture is owned by Kate Luther. Permission to republish Love Those Jeans must be granted by the author in writing.




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